Shopify E-Commerce Design & SEO for Niwali – Health Product Store
I designed and optimized the Niwali Shopify store, an e-commerce site selling health supplements. I implemented SEO focused on transactional, health-related keywords—resulting in higher search visibility, increased traffic, and boosted sales.
Niwali is an e-commerce brand specializing in health and wellness supplements. They approached me with the need for a complete redesign of their Shopify store along with a strong SEO strategy to compete in a highly saturated niche. The primary objective was to enhance the user experience, improve visual appeal, and drive more organic traffic through transactional health-related keywords.
My responsibilities included designing the site’s main pages and executing a targeted SEO plan to position Niwali among the top results in search engines for high-converting keywords related to their products.
The design phase focused on clarity, simplicity, and trust—key elements for any health product store. Using Shopify’s flexible theme architecture, I customized several core pages to reflect the brand’s identity while improving the overall user journey.
Key deliverables:
- Homepage: Featured clean sections with product highlights, trust signals, and reviews
- Product Pages: Optimized for conversions with strong visuals, benefit-driven copy, and FAQs
- Category Pages: Easy navigation, filter options, and structured layout to improve UX
- Clear product descriptions and service highlights to guide customer decisions
- Blog & About Pages: Added engaging content sections to boost brand authority and internal linking
Design goals included fast loading times, mobile responsiveness, and an intuitive interface that supports impulse and informed purchasing decisions alike.
SEO Strategy & Implementation
- Product Keyword Research
- Competitor Analysis
- Content Coverage & Grouping
- Title and Description & Optimization
- On-Page SEO of Products
- Technical SEO
- OFF-Page SEO Backlink Building
- Local SEO
Project Summery
For Niwali, I designed a modern, high-converting Shopify store and implemented an SEO strategy focused on transactional, health-related keywords. The site’s user interface was built for trust and clarity, while the SEO work targeted bottom-of-funnel queries with strong buyer intent. The result was improved rankings, organic traffic growth, and a measurable increase in product sales—establishing Niwali as a trustworthy e-commerce brand in the wellness space.
