The Aesthetic Studio

The Aesthetic Studio is a rising e-commerce brand in the beauty and wellness industry. The client approached me to design their Shopify store from scratch and also improve their online visibility to drive more organic traffic and sales.

The brand sells products in a niche where user experience, trust, and search visibility are essential. The goal was to create a modern, mobile-responsive website with optimized performance and structure that converts visitors into customers. Alongside, the SEO strategy was aimed at ranking for high-converting, purchase-intent keywords to attract quality traffic ready to buy.

I started with wireframing key pages including the homepage, category pages, product pages, and the checkout process. Since Shopify was the chosen platform, I customized a theme that matched the aesthetic tone of the brand — clean, minimal, and focused on highlighting products beautifully.

Some of the main design priorities included:

• Homepage: Featured clean sections with product highlights, trust signals, and reviews
• Product Pages: Optimized for conversions with strong visuals, benefit-driven copy, and FAQs
• Category Pages: Easy navigation, filter options, and structured layout to improve UX
• Clear product descriptions and service highlights to guide customer decisions
• Blog & About Pages: Added engaging content sections to boost brand authority and internal linking

Design goals included fast loading times, mobile responsiveness, and an intuitive interface that supports impulse and informed purchasing decisions alike.